Within a year, an internal project turned into lalalytics. A new attractive product as an alternative to data-hungry bigtech products like Google Analytics.
At the latest with the GDPR coming into force in May 2018, the topic of data protection has been transferred to all areas of the digital world. With the ever-increasing hunger for data of large companies such as Facebook and Co. also a long overdue step.
One often gets the feeling that the laws have no effect on large software companies, while they cause uncertainty and resentment among small and medium-sized businesses. Displeasure precisely because the willingness and commitment to data protection and data security are great, but between GDPR, DSGVO, ePrivacy, TTDSG and many more, there often remains a gray area and it is not clear what to do.
In the area of web analytics, the question often arises: “Is it allowed to use Google Analytics?” And even if you use it “Do I risk a warning tomorrow?”.
With lalalytics, we have tried to address exactly this issue and have developed a software that allows you to perform comprehensive reach analysis without an invisible spy violating the integrity of your customers.
What can lalalytics do and why should I use it?
Reach analysis can also work in a privacy-friendly way. Mainly because we don’t set cookies that track your customers across the Internet beyond your own offering. This is perhaps already the most important point.
It allows you to analyze and continuously improve your offer while helping to protect your customers’ private data.
In doing so, you gain insight into familiar metrics such as the number of your visitors, duration of use, number of events, pages visited, devices used and much more.
Filter options give you the possibility to examine your data specifically and to send individual reports to your team or involved persons via e-mail—who do not need their own lalalytics account for this.
The possibility to define targets allows you to keep an eye on your own KPIs and monitor their development. In this way, you have the appropriate feedback to check your measures and actions for their benefit.
With the usual UTM parameters, you also have the option of tracking campaigns and evaluating visitor groups in a targeted manner.
If this makes you curious, just try out lalalytics.